John Hockaday · Black Box Insights

You may be ready to sell your business. Are you ready for what comes next?

You know how to run your business. Selling it is new territory.

Who do you sell it to? What happens to your staff, your customers and the business you’ve built? What will your own life look like afterwards?

You don’t need to have all those answers before we speak.

I buy established businesses directly from their owners.

See how it works

How did you get here?

Selling may be the answer. First, it helps to understand the question.

You may have planned this for years. You may simply have reached the point where you are ready to stop. Or something may have changed: your health, your family, your energy, your finances or the relationship between the people running the business.

Perhaps the business is sound but needs more than you want to give it. Perhaps pressure is building and doing nothing is no longer a sensible option. Business failure or bankruptcy may be a real fear, but neither automatically means the underlying business has no future.

You do not need a polished explanation before we speak. We start with where you are now and what a good outcome would need to protect.

The price matters. It is not the only thing that matters.

A sale affects far more than the number written at the top of an offer.

There is the money, obviously. There is also what happens to your staff, your customers and the reputation you have spent years building.

You may want a clean break. You may want to stay involved for a while, keep an interest in the future or make sure key people are looked after. You may be less certain about what you want for yourself once the business no longer shapes every week.

Those are not awkward details to squeeze in after the deal has been designed. They are part of designing the right deal in the first place.

I know what can go wrong because some of it went wrong for me.

I am not a distant fund, a chain or an adviser who disappears when the advice ends.

I have built businesses and sold two of them. I have also made expensive mistakes and experienced business failure personally. I am not going to turn that into a heroic comeback story or pretend every decision was part of a master plan.

What it gave me was judgement: an understanding of the pressure owners carry, the questions that are easy to avoid and the difference between a transaction that looks clever and an outcome that actually works.

Today I buy established businesses directly from their owners. I look for the real problem, the value worth preserving and a structure that gives both sides a reason to make it work.

How it works

A sensible first conversation, followed by evidence and clear decisions.

  1. We speak confidentially. You tell me as much or as little as you are comfortable sharing. Broad context is enough for the first conversation.
  2. We decide whether it is worth exploring. If the fit is wrong, we say so. Neither of us benefits from manufacturing momentum.
  3. We agree how information will be handled. Before sensitive documents or detailed information are exchanged, we can put a mutual non-disclosure agreement in place and agree who may see what.
  4. I learn how the business really works. That includes the numbers, but also the people, customers, dependencies, risks and opportunities behind them.
  5. We shape an appropriate route. If there is a workable deal, I explain it plainly: what happens, when it happens and what each side is relying upon.
  6. We make a clear decision. Proceed, change the structure or stop. A useful conversation does not create an obligation to sell.

There is no standard sale

Businesses are not tins of beans. The right structure depends on what is actually inside.

A sale can be outright. It can happen in phases. Payment can be spread over time. You might remain involved during a handover, retain an interest in future growth or leave completely.

Where a viable business is under pressure, the answer may be less like a conventional sale and more like a rescue: preserving the parts that work, dealing honestly with those that do not and moving quickly enough to protect value.

I do not force every owner into the same box. We begin with the outcome, the evidence and the constraints, then design the route around reality.

For advisers and introducers

You may be an accountant, solicitor, finance professional, consultant or simply somebody an owner trusts. Often you see the uncertainty before the owner is ready to describe it as a sale.

You can introduce us without overselling the answer. I will handle the conversation directly and discreetly, keep you appropriately informed and never treat the relationship you have built as mine to exploit.

Start an introduction

Questions owners usually ask

You do not need every answer before the first conversation.

Will our conversation be confidential?
Yes. The first conversation can stay at a broad level and you control what you disclose. Before sensitive documents, customer details, staff information or detailed financial data are shared, we can sign a mutual non-disclosure agreement and agree who may see what.
How quickly does this happen?
That depends on your situation and the quality of the information available. Urgency can be real, particularly when a business is under pressure, but rushing past important facts rarely saves time. I will tell you what needs to happen next and what can wait.
How will you value my business?
There is no honest valuation based on turnover alone or a multiple pulled from thin air. I look at sustainable profit, assets, cash, debt, customer concentration, owner dependence, risk and what the business will require after a sale. Then I explain the reasoning.
What happens to my staff?
People and continuity are part of the discussion from the beginning. I will want to understand who makes the business work, what they have been promised and what a change of ownership would mean for them. I will not make guarantees before I know the facts.
Do I have to leave immediately?
No. Some owners want a clean exit; others prefer a handover, a continuing role or an ongoing financial interest. The right answer depends on what you want, what the business needs and whether the arrangement is genuinely workable for both sides.
What if we decide there is no suitable deal?
Then we stop. A confidential conversation is not a commitment to sell, and reviewing the possibilities does not oblige either of us to proceed. You should leave with a clearer understanding of your options, not with pressure to accept the wrong one.

Start with a confidential conversation

Tell me as much or as little as you’re comfortable sharing. Your enquiry will be handled confidentially.

Talk to John